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interior design

An Essential Timeline: From Proposal to Publication Date

October 2, 2025 by Carl Dellatore

The development process for an illustrated design book has historically been opaque, with many designers and creative professionals unsure of the steps involved between signing a contract and seeing their work appear on bookstore shelves.

Authors need to understand the inner workings of the process to gain a clear and logical overview of the journey from proposal to publication, enabling designers to understand how a vision evolves into a finished book. Here are some of the questions I am regularly asked, with clear answers.

How Long Will It Take?

In my experience, the journey from a signed contract to publication for an illustrated design book typically spans two years; however, a highly organized designer with a robust plan and ready resources can streamline this process. There are interwoven stages, each requiring careful coordination and a dedication to detail from both creators and their support teams.

What Goes Into A Proposal?

The journey begins with the conception of a clear and compelling proposal. A strong proposal serves as a critical road map, outlining the vision, core themes, intended audience, and visual aesthetic of the book. It also articulates the unique narrative that will be woven through the images and stories within the book’s covers. A well-crafted proposal not only attracts publisher interest but also provides a cohesive guideline for the author, editor, and designer as the project progresses.

Who Do I Need To Work With?

Once the proposal secures a contract, the next phase involves assembling the principal creative team, which typically consists of an established author and a skilled editor. Their collaboration brings the book’s narrative architecture to life, ensuring textual clarity, consistency, and resonance with the intended audience. Through rounds of drafting, reviewing, and revising, the author and editor shape the manuscript into its compelling final form. An organized designer can expedite this process by providing explicit reference materials, timely feedback, and thoughtful responses to editorial suggestions.

How Important Is A Book Designer?

The design phase is where vision becomes tangible. Selecting an experienced book designer is paramount, as this professional interprets the designer’s aesthetic sensibilities and applies them across page layouts, typography choices, and the integration of imagery. The designer collaborates closely with both the author and the editor to ensure that visuals and text coalesce into a cohesive whole. Cover design and internal layouts are iteratively refined, and the designer generates mockups for review and approval before committing to final files.

What About Image Rights and Permissions?

One of the most time-consuming and essential steps involves securing all necessary rights and permissions. Negotiating image rights with photographers, alongside obtaining permissions from homeowners featured in photography, is vital to mitigate any potential legal issues and to uphold creative integrity. These negotiations can be complex, as they involve reviewing and executing contracts, corresponding with multiple parties, and tracking usage rights for every image within the book.

What Are The Final Considerations?

Once both manuscript and imagery are finalized and all permissions are secured, the book enters production. This involves fine-tuning the layouts, reviewing high-resolution files, and conducting multiple pre-press proofing rounds to ensure printing accuracy. Close attention to detail during this phase pays dividends, as even the most minor error can impact the finished product in design books where visuals are paramount.

What About Marketing The Book?

After passing the final press check, the book is sent to print—a stage that may require several weeks or even months, particularly if printing takes place overseas. Meanwhile, preparations for the marketing campaign are underway, including the creation of pre-release teasers, promotional materials for media and influencers, and coordinated launch activities. Once the books arrive, a carefully orchestrated launch introduces the new title to the world, signaling the culmination of skill, vision, and patience.

Filed Under: Book Publishing, Interior Design, Writings Tagged With: Book publishing, interior design, interior design books, Interior design marketing

Branding By The Book

September 9, 2025 by Carl Dellatore

Nothing beats a well-crafted design monograph when it comes to interior design marketing. Think about influential books like Mark Hampton’s “Mark Hampton Decorates” or Kelly Wearstler’s “Modern Glamour”—they are more than just visually appealing; they are manifestos that transformed project documentation into powerful brand storytelling that continues to attract clients.

When you share years of interior design work into actual bound pages, something magical happens. But it takes careful consideration. You have to examine what you really stand for as a designer, articulate your unique design philosophy, and figure out what makes you different from everyone else.

This process transforms a collection of home design projects into something much more substantial—a cohesive brand narrative that resonates.


Why Interior Design Books Still Matter


A design monograph shines like a perfectly cut diamond. Each project gets positioned just right to show off your interior design expertise in the best possible light. While everyone else is frantically posting to social media feeds, hoping someone will pause long enough to notice, you end up with something permanent in the Library of Congress. Something people can touch, flip through slowly, and absorb.

The most innovative designers understand this idea. The late Elsie de Wolfe and working legend Bunny Williams didn’t become household names by accident. Their published works became calling cards that preceded them into rooms, establishing credibility before the first client consultation even took place.

Today’s interior design industry is saturated with visual cacophony and trends that change every five minutes. A professional design book cuts through all that digital chatter with real intention and authority—precisely what you need for successful interior design business growth.


Building Your Interior Design Brand


Know What Makes You Different

Here’s where simple interior designer branding comes up short. Everyone talks about “luxury interior design” or “modern home design”—and sure, these SEO-friendly terms matter for your design marketing strategy. But what really makes clients choose you over the other designers in their area?

You may have mastered sustainable interior design in ways that don’t sacrifice beauty for environmental consciousness. Or you’re the family-friendly luxury specialist who proves that high-end residential design can survive real life with kids and pets. Whatever your niche—contemporary rooms, traditional styling, or considered eclecticism—you need to own it completely.

The designers who really succeed pick their lane and stay in it. Pick your position and defend it fiercely.

Understand Your Client Base

Effective interior design marketing starts with knowing exactly who you’re talking to. The Manhattan socialite looking for timeless sophistication thinks completely differently from the tech CEO who wants clean, minimal lines. Same budget, totally different psychology.

This understanding needs to shape every decision about your portfolio book—from the paper you choose to how you write about each project. If you specialize in the luxury family homes I mentioned earlier, demonstrate how beautiful design addresses real-life needs. Tell the story about gorgeous upholstery that shrugs off juice spills and homework sessions. You get the idea.

Your Visual DNA

Every interior designer worth remembering has a signature—something that makes their work instantly recognizable. Some designers have never met a natural material they don’t love. Others live for bold color combinations that would terrify most people.

Don’t apologize for these patterns in your portfolio book. Celebrate them. These repeated elements show that you’ve developed a point of view through years of practice, not just copying whatever’s trending on TikTok this week.

When you write about these visual themes, get specific. Talk about how that hand-forged hardware feels under someone’s fingers. Describe the way morning light changes your favorite paint colors throughout the day. These details help potential clients imagine actually living in your rooms.

The Words You Use

The language in your interior design work carries just as much weight as your project photography. Every word becomes part of your brand architecture, creating expectations that follow you from first consultation to final installation.

Suppose you’re the “contemporary modernist” designer, which sets up totally different expectations than calling yourself the “vibrant colorist”. Once you pick your words, stick with them everywhere—client meetings, Instagram captions, even when you’re chatting at networking events. People should recognize your voice, whether they find you through a Google search or hear you speaking at a design industry event.

How You Make People Feel

This is important. Your brand has to communicate the actual emotional experience of living in your spaces. Are you creating security? Inspiration? Calm? Excitement?

Successful interior designers know they’re not just moving furniture around. They’re choreographing how people experience their daily lives and shaping the emotional backdrop for everything that matters. Your brand has to communicate the actual emotional experience of living in your spaces. 

Articulate this in your design portfolio with actual client stories. Ask them for testimonials that talk about real-life changes, not just how nice everything looks. Maybe it’s the family whose kitchen renovation turned into their favorite gathering spot, or the entrepreneur whose home office makeover led to their most productive year ever.

Why This Actually Works

Physical books declare that your interior design work deserves contemplation, that your philosophy is worth preserving, and that your contribution to residential and commercial design will outlast whatever hashtag is trending this week.

The best interior design books become treasured references that sit on coffee tables and library shelves for years to come. They work as silent brand ambassadors long after publication; that’s the power of branding by the book—it transforms you from just another designer into someone whose influence extends far beyond the rooms you create.

Filed Under: Book Publishing, Interior Design, Writings Tagged With: Book publishing, branding, interior design, interior design books, Interior design marketing

Building the Perfect Visual Team for Your Interior Design Book

August 28, 2025 by Carl Dellatore

Designer: Tina Ramchandani www.tinaramchandani.com
Stylist: Anna Molvik www.annamolvik.com
Photography: Ellen McDermott www.ellenmcdermott.com

Building a strong team to document your work is an essential step in creating a standout interior design book—and as a book packager for interior designers, I know that collaboration is the key to success. For designers seeking to elevate their brand, attract premium clients, and create a lasting marketing asset, surrounding yourself with the right people—photographers, stylists, and an experienced editor—can make all the difference.

The Photographer — Capturing Your Vision in Every Frame

Professional photographers are the cornerstone of visual storytelling. A skilled interior design photographer knows how to capture light, color, texture, and the unique flow of a space. They don’t just document rooms—they translate your design vision into images that inspire and resonate. Whether it’s a sunlit minimalist living room or a richly layered traditional study, high‑quality photography transforms your work into art, creating images worthy of publication and capable of engaging even the most discerning clients.

The Stylist — Setting the Stage for Storytelling

A stylist brings a designer’s portfolio to life, ensuring each shot feels perfectly composed and emotionally engaging. They work closely with you to arrange furniture, accessories, artwork, and lighting so that every element contributes to your narrative and brand identity. From adjusting the placement of a chair to selecting the right flowers for a dining table, the stylist’s attention to detail creates editorial‑quality images that feel intentional and refined—turning a space into an unforgettable scene. Photographer Ellen McDermott shares her thoughts below.

Excellent photography highlights good design through lighting and composition, yet it is the stylists we come to depend upon to give the space the mood and narrative which supports the designer’s intent.

Without the skill of a stylist many rooms feel distant and untouchable. Stylists take time to understand the designer’s concept and vision elevating the viewing experience through florals, food, props, and visuals such as art, soft throws, and pillows.

As a photographer, knowing a stylist is on set creating an inviting look and feel allows us to do the work of capturing the space more efficiently resulting in a very creative and productive shoot.”

Designer: Dominick Rotondi Designs www.dominickrotondidesigns.com
Architect: Peter Cook www.petercookarchitect.com
Stylist: Anthony Santelli
Photography: Ellen McDermott www.ellenmcdermott.com

The Editor — Shaping the Narrative

While the photographer and stylist focus on visual excellence, an editor oversees the process to ensure the images tell a cohesive story. The editor coordinates schedules, aligns the creative vision, and makes sure every photograph matches your brand’s aesthetic. They also make critical decisions about which images appear in the final book—balancing beauty with narrative flow. This editorial guidance ensures the finished interior design book feels polished, professional, and tailored to your business goals.

Why a Collaborative Team Produces the Best Interior Design Books

When you work with a photographer, a stylist, and an editor working together, the result is powerful. Your work is presented at the highest standard, the story of your brand is told with clarity, and the final product becomes more than a portfolio—it becomes a marketing tool that elevates your authority, builds credibility, and attracts premium clients.

Ready to capture your best work in a book that tells your unique story and grows your business? I can assemble the ideal creative team to ensure your vision is documented in an exceptional, lasting publication. Let’s talk.

Filed Under: Book Publishing, Interior Design, Writings Tagged With: Book publishing, interior design, interior design books, Interior design marketing, Photography, Stylists

Build Your Audience: How A Platform Helps Designers Land Publishing Deals

August 26, 2025 by Carl Dellatore

In today’s publishing landscape, great ideas alone are often not enough to secure a book deal. Publishers are constantly evaluating two essential factors: the quality of the concept and the likelihood of financial success. While strong writing and a compelling premise are crucial, a well‑established platform—your website, social media presence, and professional visibility—is what reduces risk and creates real opportunity in the eyes of a publisher.

A platform, at its core, is your ability to reach and engage an audience. In the past, publishers relied on their own marketing infrastructure to introduce an author to readers. Now, with the explosion of digital media and niche communities, authors are expected to come to the table already connected to their audience. A carefully curated website establishes your identity, conveys your aesthetic, and communicates your vision. It becomes the central hub where publishers (as well as potential readers, collaborators, and media outlets) see not only your work, but also the depth of your engagement with a community.

Perhaps most importantly, a platform gives you control. By developing an audience before you approach a publisher, you create momentum. You can test ideas, refine your message, and gauge interest in topics that might become chapters or sections of your book.”

Social media plays an equally critical role. A following does more than tally numbers—it demonstrates influence. When someone chooses to follow you on Instagram, Pinterest, or LinkedIn, they are raising their hand as a potential reader and client. Publishers interpret that engagement as a forecast: the book you are proposing has a built‑in audience waiting for it. That lessens the financial risk and makes it easier for them to commit resources to design, printing, and marketing.

Perhaps most importantly, a platform gives you control. By developing an audience before you approach a publisher, you create momentum. You can test ideas, refine your message, and gauge interest in topics that might become chapters or sections of your book. This feedback loop strengthens your proposal, because you’re not simply offering an abstract idea—you’re presenting a concept that has already inspired conversation and proven value in the world.

Building a platform doesn’t have to be overwhelming. Start with a professional website that clearly showcases your work. Update it consistently with journal entries, project highlights, and insights into your process. On social media, resist the temptation to post sporadically; instead, craft a consistent voice that reflects your aesthetic and invites authentic conversation. Remember: the goal is not sheer numbers, but meaningful interaction that positions you as an authority in your field.

When you approach a publisher with both a polished proposal and a robust platform, you demonstrate that you are not only a creative visionary but also a strategic partner. That combination is powerful—and it can make the difference between a good idea and a published book.

Filed Under: Book Publishing, Interior Design, Writings Tagged With: Book publishing, interior design, interior design books

Why Every Interior Designer Needs a Book

August 11, 2025 by Carl Dellatore

Books have long served as lasting documents for creative vision. In today’s competitive fields of interior design, producing a book is far more than compiling a portfolio—it’s a strategic tool that elevates your practice into a recognized, premium brand. 

Authority and Credibility

In an era when social media posts vanish into the algorithmic vapors, a published book offers permanence and prestige. It positions you as a trusted expert—a designer whose vision carries weight. On coffee tables and library shelves, it functions as the ultimate business card, continually marketing your work. This tangible proof of expertise often justifies premium pricing and attracts discerning, high‑value clients in the design and architectural world.

Clarifying Your Design Philosophy

The process of creating a book refines and codifies your creative DNA. Selecting your strongest projects, documenting your process, and articulating the principles behind your work help define what sets you apart. Whether you design minimalist interiors bathed in natural light, maximalist rooms rich with lush color, or traditional spaces rooted in historic precedent, your book becomes both a brand manifesto and a visual operations guide, ensuring consistency for clients, collaborators, and your team.

Expanding Business Opportunities

Published designers often find themselves invited to speak at industry conferences, contribute articles, or collaborate on product lines. Media coverage flows more readily to authors, delivering publicity worth thousands in ad spend. Like the salons of Paris, authorship places you in influential circles where reputation and opportunities grow in tandem.

Creating Scalable Assets

While client projects demand your direct time and presence, a book generates passive revenue through royalties and licensing while laying the groundwork for courses, workshops, and strategic partnerships. Much like planting a perennial garden, the benefits persist season after season—your work continues to inspire and influence even in your absence.

Blending Visual Impact with Insight

For maximum impact, combine stunning imagery with insightful commentary. Describe the way light cascades across a textured wall or how a hardwood floor pattern leads visitors on a pathway, offering readers both inspiration and a taste of your expertise. Share enough practical advice to establish authority while leaving intrigue that encourages future collaboration.

Choosing Your Publishing Path

Traditional publishing provides broader distribution and a stamp of established credibility, but self‑publishing should not be discounted–it offers control and higher profit margins. In either case, your book serves as a timeless ambassador—merging professional authority, cultural depth, and sensory allure.

Bottom Line

A thoughtfully produced design book is more than a record of your work. It’s the most elegant and enduring interior design marketing strategy you can create—one that builds lasting authority, attracts premium clients, and ensures your vision resonates well beyond the project’s completion.

Filed Under: Book Publishing, Interior Design, Writings Tagged With: Book publishing, interior design, interior design books, Interior design marketing

Turning a Design Vision Into Print

July 22, 2025 by Susi Oberhelman

Creating a successful design book encompasses much more than simply arranging beautiful photographs on a page. As an art director and book designer who has spent years working with authors to bring their visions to life in print, I have developed a deep understanding of what it takes to translate their aesthetic into a cohesive visual package.

My first step with any designer is always research. I immerse myself not only in their portfolio but also in their thought process, design philosophy, professional history, and any other factors that drive their creative decisions. This is beyond professional courtesy! It’s an essential step in producing a book that genuinely represents who the designer is. Every font choice, every layout decision, every color palette I select should feel like a natural extension of my client’s work. 

The typography itself can tell a unique story. If the designer’s aesthetic leans traditional and elegant, a classic serif font can echo the sophistication of those kinds of interiors. For a designer with a more modern, edgy approach, a clean sans-serif font will better capture that contemporary spirit. But there’s also artistic value in creative rule-breaking. Pairing fonts to create hierarchy and visual interest–a thoughtful combination of serif and sans-serif, for example–can provide a rich and beautiful balance, much like a designer might pair a contemporary sofa with an antique coffee table.

The book’s cover presents the most significant challenge, and opportunity, for me: a delicate balance between an image that tells the entire story at a glance and typography that enhances and informs without competing with that image. The most successful covers I’ve designed are those where the image and type seem as if they were always meant to be together, neither overpowering the other. 

The collaborative process—poring over the photography with the author, discussing their design aesthetic and vision for the book—is really where the magic happens. They get to share the story behind each particular room—perhaps it was a challenging space with an even more challenging homeowner, or a project where every detail held special meaning. These conversations inform how I treat that space in the book: Does it deserve a full spread? Does it warrant detailed shots that highlight specific design solutions?

The reality is that creating an interior designer’s book involves balancing multiple voices—the author’s, the editor’s, the publisher’s, and the marketing team’s perspective. Each brings valid concerns about everything from commercial appeal to production costs. My role is to navigate these sometimes competing interests while protecting the integrity of the design vision.

In the end, a well-executed book project should serve not just as a portfolio, but as a refined extension of the designer’s brand and creative legacy.

Filed Under: Book Publishing, Interior Design, Writings Tagged With: book packaging, interior design, interior design books, Rizzoli New York

Some Thoughts on Nuance

January 9, 2024 by Carl Dellatore

The sepia mural enveloping this room, designed by Suzanne Rheinstein, was painted by Bob Christian, and the chairs and wooden chimera on the Louis XVI marble mantel are 18th century. The painted, gilded, stained, and waxed wood surfaces and various fabric textures bring a subtle interest to the space; the ceiling was lacquered off-white to reflect light. Photographed by Pieter Estersohn as it appears in “Interior Design Master Class” from Rizzoli, New York.

(WRITTEN FOR AND PUBLISHED BY THE DESIGNERS SOCIETY OF AMERICA)

You would be hard-pressed to open a newspaper or visit an online media outlet without discovering an article about the coming (or already here?) artificial intelligence (AI) revolution. Some praise AI’s problem-solving virtues in medical treatment and data analysis; others warn of impending calamity as malicious actors misuse AI to disrupt communication or further dilute any semblance of privacy we still have.

Consider this: In November 2023, there were no less than 40 stories on AI in The New York Times—covering everything from AI-controlled drones deployed in warzones to AI’s impact on career illustrators whose livelihoods are now threatened by art-generation programs. That latter example brings the point closer to home as we ponder how AI affects architecture and design professionals.

On architecture: An August 2023 piece published in The Guardian, written by Oliver Wainwright and titled “It’s Already Way Beyond What Humans Can Do: Will AI Wipe Out Architects?” takes an in-depth look and the conclusions—some fancied and others already realized—are no less than earth-shaking. AI is altering the future of architecture in unimaginable and revolutionary ways.

As a designer, you may already use generative AI to create 3D models, optimize space planning, or organize floor plans. Machine learning is taking hold, too, with programs that analyze preferences and predict what furniture your client might choose in a given room. And financial analysis programs are quickly-advancing, helping designers improve accuracy, transparency and workflow—all toward maximizing profit margins. Taken together, these advances are changing designer’s lives for the better.

But the questions persist: Will artificial intelligence take over the interior design industry? Or worse, render it obsolete?

The answers, at least in part, can be found in a piece the late designer Suzanne Rheinstein wrote in my book “Interior Design Master Class” on the subject of nuance. Contemplate her paragraph on the elements of a room:

“Assuming the architecture has been attended to, and the preliminary floor plans made, choosing the furniture must be done carefully. When considering pieces old and new, pay attention to finish and textures. The antique chairs I buy often have beautiful old and rubbed (not chipped!) paint with the wood showing through or faded gilt or mellow fruitwood frames, which look very attractive in the same room, with none of them standing out more than another. The tables may be small shapes from Asia, with 40 applied coats of lacquer creating the characteristic soft undulations in the surface. Or it can be a bespoke modern table with a smooth lacquer finish and simple bronze legs. I sometimes order extremely plain tables or desks with very finely woven raffia or glazed linen applied for texture.”

Rheinstein’s operative words are somewhat alliterative—choosing, carefully and considering—but they make an essential point: The devil is in the proverbial details. The nuanced decisions she made during her career elevated her rooms, for which she found herself on the AD 100 and Elle Decor’s A-List year after year. Her carefully honed aesthetic vision gives us insight into the future of design in the age of AI because while it may be true that a software program can choose color palettes or organize floorplans, it’s the nuanced details arrived at through years of experience working as a designer that artificial intelligence misses—at least for now.

I’ve been thinking not about how AI advancements could detrimentally impact the design industry but how the changes might make for better designers.

Hear me out.

While it may be an oversimplification, designers create interiors by identifying aspirations, exerting creativity, and marshaling resources to realize individually tailored spaces for their clients. That statement offers a roadmap.

Thinking about aspiration, the late Steve Jobs had it right: “Don’t give the people what they want; give them what they don’t know they want yet.” Have in-depth conversations with your clients that help you arrive at design solutions beyond your client’s expectations. Regarding creativity, challenge yourself to find furnishings and finishes that set you apart; instead of a showroom piece, scour the local antique shops for something unusual or engage an artisan to make a one-of-a-kind piece. And go the extra mile on installation day—stock the new refrigerator with your client’s favorite champagne or have fresh peonies on the dressing table. Together, these actions will underscore the value of hiring a design professional.

Designers who balance the advantageous aspects of machine learning with an ever-expanding use of their imaginations will continue to succeed far into the future. I’d bet on it.

Filed Under: Writings Tagged With: Designer Society of America, interior design

More Is More Is More: Today’s Maximalist Interiors

September 24, 2022 by Carl Dellatore

Pattern: Exotic Butterfly in Black, by Josef Frank. Available through Schumacher

Introduction

© Carl Dellatore, September 27th, 2022. Rizzoli New York

What defines maximalism? In the design world, opinions vary greatly. There is one faction that says a level of excess is pivotal. Some suggest that unexpected, often shocking color (or color combinations) should take center stage. Still others believe a mix of patterns to be de rigueur. The list goes on.

As most views about design are ultimately subjective, they are all correct. But no matter its form, maximalism has been with us as long as the decorative arts.

At the turn of the twentieth century, the Breakers, Richard Morris Hunt’s dichotomous seventy-room “cottage” designed for the Vanderbilt family and decorated by the team of Jules Allard and Sons and Ogden Codman Jr., defined Gilded Age maximalism through the use of architectural elements. No expense was spared toward cementing an aura of supreme wealth and status: lavish marbles from Italy, exotic woods and chromatic tiles from far-flung locales, and a stupendous mantel from a French château shipped at great expense for the Breakers library.

Fast-forward to the 1960s and ’70s, when Manhattan society lauded Robert Denning and Vincent Fourcade’s supremely layered rooms focused on opulent furnishings, with every surface adorned: high-gloss lacquered walls, silk damask settees, neo-baroque curtains, delicately pleated custom lampshades, and dyed-to-match passementerie. Their work was described by Architectural Digest’s Mitchell Owens as “magnificent excess” for clients as varied as Henry Kissinger and Oscar de la Renta.

And then there is the present-day decorator Kelly Wearstler’s twenty-first-century maximalism—an interpretation of old Hollywood glamour, conjured not through excess but with grand-scaled patterns, inventive silhouettes, audacious color, and her reverence for all things naturalistic, seeing Mother Nature as the ultimate source of inspiration. 

There is one quality all these incarnations of maximalist design have in common: There must be an element of surprise. Maximalist interiors always create a certain frisson, a sense of amazement, a gleeful jolt for the visitor. When you enter a maximalist room, the question remains, How did the designer ever think of that? To achieve surprise, creativity is a necessity.

Creativity in the decorative arts is expressed in the ability to think outside the oft-clichéd box—to be imaginative, to celebrate curiosity, and to come up with original ideas. It’s the creation of spaces that eclipse the predictable. The ways you’ll find designers expressing their creativity in this book fall into five categories, or chapters: color, elements, pattern, layering, and surfaces.

You’ll find an otherwise austere Manhattan entryway lacquered floor to ceiling in several shades of apple green. There’s a dizzying array of patterns in a Victorian bedroom unified by botanical motifs. You’ll find a carpet woven in an oversize, pixelated garden scene gracing a dining room floor. There’s a visually kinetic black-and-white folding screen in a Palm Springs bedroom. And there are rooms with often discordant objects, layered to perfection through a designer’s vision.

While I’m on the subject of designer vision, it’s important to note that while maximalist interiors often appear busy at first glance, there’s always a wealth of knowledge and experience that serve as the underpinnings in visually demonstrative spaces. Designers know there is a difference between curated and cluttered rooms. 

For example, interior designers understand the subtle ways to link the objects in a room to form a narrative, telling a story as the eye lands on each element and then moves to the next. An understanding of color theory is key, as when pairing complementary hues—burnished terra-cotta balanced by just the right shade of teal. And of course, there’s the interplay of silhouettes, with a feminine, curvaceous chair juxtaposed against the ridged angles of a Jean-Michel Frank sofa. 

Maximalism as a design movement is very much in vogue. Perhaps it’s our twenty-first-century wish to feel bright and celebratory; perhaps it’s the antidote to decades of midcentury-inflected minimalism; or perhaps it’s the influence of social media platforms, specifically Instagram.

As a lifelong student of design, I’m always curious to learn the “why” behind the choices made in crafting maximalist interiors. That brings me to the final component of this book: insight from the designers. I’ve interviewed the designers for each image in this book, writing the captions in close consultation with them to share their process for achieving the marvelously alchemical success of each space. Through their words, you will see each room and gain insight into their aesthetic vision. From these words and images, you will be able to channel their knowledge as thrilling inspiration for the decoration of your own home. As imitation is the sincerest form of flattery, please borrow some ideas from this book. I know I intend to!

Purchase More Is More Is More: Today’s Maximalist Interiors

Filed Under: Writings Tagged With: interior design, interior design books, Rizzoli New York

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